History of brands.

Gianni Versace

Almost ten years have passed since the world as the left world-famous designer Gianni Versace, but his name has not yet lost its credibility in the fashion world.Thanks to him, the whole world learned the term "supermodel" and that he made love Medusa, whose image and became symbols of his fashion house.He believed that it symbolizes the beauty and the fatal charms of ancient Greek classics, jellyfish, in his opinion, - a synthesis of beauty and simplicity, which at the same time paralyze and even hypnotized.Indeed, Versace dress really fascinating women who feel their queens.

Gianni Versace was born December 2, 1946 in Italy, in the town of Calabria.His father was a manufacturer of household appliances, and the mother of the owner of the salon clothing.Even with a small child, Gianni helped his mother in the studio, which taught him the basics of sewing.His first works were dolls from scraps, and in 9 years old boy of them, he creates his first ever evening dress.In his 18 years, he competently

working in the studio mother, delighting customers an unusual look at the clothes of the time.And when the young designer was 25 years old, he became the creator of the collection of ready-to-wear for the big-name fashion houses Genny, Callaghan and Complice.

In 1972, Versace moved to Milan and began working with Florentina Flowers, and later with De Parisini network of boutiques and Santa Margherita.For them, it creates wonderful things that lightning fly off the shelves.In 1978, with the support of his brother Santo Versace opened his own fashion house, and the world is his first collection of women's clothing, which has received positive reviews and was the first step on the way to its worldwide reputation.His clothes were surprised women with unusual shapes, materials and colors.But he does not forget about men, because a few months after their first success, he presents a collection of men's clothing.

As is known, talented people - talented in all things, and by 1982 Versace tries his talent in literature, he published several books, among them en without Ties, Dont Disturb.At the same time, being already a famous fashion designer, he began working as a costume designer in the famous theater La Scala.Versace creates their creations for such productions as the Josephlegende, Leda and the Swan, Doktor Faust, Don Pasquale "and others.

List Awards, which Gianni Versace was awarded for its contribution to the global fashion industry, is enormous.In 1982, after showing his fall-winter highlight women's collection, which was the dress coat of mail he receives the Cutty Sark and Golden Eye.Golden Eye award he also received in 1984, 1990 and 1991.For contribution to the development of world theater, Gianni Versace in 1985 awarded the prize "Silver Mask".A jury in 1988 Cutty Sark designer gets the title "The most innovative and creative designers in the world."And already in 1998, Versace is awarded the Oscar of American fashion.

His achievements in the fashion world based on originality of his style, which was based on the narrow miniskirts, leather combination with silk or lace, it could combine perfectly incongruous baroque and Futurism, and could present a model in the classical style, for example, strict evening dress.All of his work was imbued with sexuality, perhaps this is one reason for the popularity of his clothes.All his ideas were audacious, but at the same time the performance of his work is always impeccable.The highlight of the Versace style is to use drapes that wraps the body if the tissue.Cooter's favorite material was leather, which he complemented with all sorts of decorations.Costume Designer, made in his work a kind of theatricality.

addition to modeling for men and women Gianni Versace created a collection of perfumes, watches, porcelain, also dabbled in interior design.

celebrity life Cooter broken July 15, 1997, when he left his estate in Miami Beach, it fired a Andrew Cuneo.Killer quickly found, but by then he had already committed suicide by shooting himself with the same gun from which he shot Versace.Why Andrew Kyung shot a famous fashion designer is not known, but there is an opinion that killed Gianni Versace Italian mafia, which on the eve of his death, he declared war because she forged clothes fashion house Versace to clandestine factories.

After the death of his brother, the Versace fashion house headed by his sister Donatella, who has always been a staunch ally of Gianni.During his life, she has been developing a line Versace Young - fashionable clothes for children and youth.Coping with numerous cases in Donatella Versace Group helped older brother Santo and sole heiress daughter of Donatella Versace is - Allegra.

brand Versace has always had its own "face" and "name".At various times, they were such celebrities as Madonna, Demi Moore, Christina Aguilera, Britney Spears, Halle Berry and Kate Moss.Such supermodel Christy Turlington, Linda Evangelista, Cindy Crawford, Claudia Schiffer and Naomi Campbell owes its global success showcasing dresses fashion house Versace.

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